Add Your Score

2018 NPS® & CX Benchmarks

The Tactics and Practices of NPS Leaders

GET THE REPORT

×

Add a company to our Database

×

Thank You!

Your score has been submitted - it will appear shortly.

Amazon

Company Type: B2C

Company Size: Large

NPS

(-8 points )

Amazon.com, also called Amazon, is an American electronic commerce and cloud computing company that was founded on July 5, 1994, by Jeff Bezos and is based in Seattle, Washington. 

NPS Benchmarks Certified

Yes

Feedback Collection Method

N/A

Website

Net Promoter Type

N/A

Response Rate

N/A

×

Get alerts from Amazon

Amazon News

Date

Update Description

Score Change

Link

03/13/14

Amazon led the pack for the fifth year in a row with a net promoter score of +64.

64

04/17/13

Amazon saw a seven-point decrease over 2012, but remained at the top of the online services sector for the fourth consecutive year with an NPS of 69.

69

(5 points )

CustomerGauge

The home of Monetized Net Promoter® and the world's only software proving the ROI of Customer Experience.

Amazon NPS Rank & Industry Overview

Stay Informed!

Every month, you'll receive:

The latest in the Net Promoter industry

Net Promoter best practices

Recently added Net Promoter Scores

What is Net Promoter Score?

Net Promoter Score®, or NPS® is a loyalty metric developed by Fred Reichheld and was introduced by him in his 2003 Harvard Business Review article "The One Number You Need to Grow". At its core, NPS can be termed as a metric that measures a customer’s willingness to recommend a brand’s product and services to their friends, family and colleagues.

What is a good industry score?

Net Promoter Scores vary greatly between industries. CustomerGauge conducted a study in 2016 and published the average Net Promoter Scores by industries. For example, the Cable and Telecommunications industry’s average Net Promoter Score is at or below 30. Retail, Transportation & Logistics and Wholesale on the other hand get a 50 or more Net Promoter Score on average.

About NPSBenchmarks.com

NPSBenchmarks.com collates and publishes any publicly available Net Promoter Score from industries all across the globe, with the added ability of allowing companies to submit their own Net Promoter Score for publication. We aim to not only share NPS scores, but verify and present them in the most transparent way.