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2018 NPS® & CX Benchmarks

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Cake

Company Type: B2B

Company Size: Medium

NPS

Cake is a mobile-centric platform for business owners who need a straightforward solution for workers’ compensation. Cake works directly with Pinnacol Assurance, the leading provider of workers’ compensation insurance in Colorado. A recent article by Digital Insurance states that today, Cake is on track to achieve between five and $10 million in new premium revenues by year-end from its target market of small businesses with $10,000 or less in annual workers’ comp premiums. What’s more, the firm’s Net Promoter Score hovers around +74.

NPS Benchmarks Certified

Yes

Feedback Collection Method

N/A

Net Promoter Type

Relationship

Response Rate

N/A

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What is Net Promoter Score?

Net Promoter Score®, or NPS® is a loyalty metric developed by Fred Reichheld and was introduced by him in his 2003 Harvard Business Review article "The One Number You Need to Grow". At its core, NPS can be termed as a metric that measures a customer’s willingness to recommend a brand’s product and services to their friends, family and colleagues.

What is a good industry score?

Net Promoter Scores vary greatly between industries. CustomerGauge conducted a study in 2016 and published the average Net Promoter Scores by industries. For example, the Cable and Telecommunications industry’s average Net Promoter Score is at or below 30. Retail, Transportation & Logistics and Wholesale on the other hand get a 50 or more Net Promoter Score on average.

About NPSBenchmarks.com

NPSBenchmarks.com collates and publishes any publicly available Net Promoter Score from industries all across the globe, with the added ability of allowing companies to submit their own Net Promoter Score for publication. We aim to not only share NPS scores, but verify and present them in the most transparent way.