Add Your Score

2018 NPS® & CX Benchmarks

The Tactics and Practices of NPS Leaders

GET THE REPORT

×

Add a company to our Database

×

Thank You!

Your score has been submitted - it will appear shortly.

Google

Company Type: B2C

Company Size: Large (> 100M $)

NPS

(39 points )

Google Inc. is an American multinational technology company that specializes in Internet-related services and products. These include online advertising technologies, search, cloud computing, software, and hardware. Google was founded in 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University, in California. 

NPS Benchmarks Certified

Yes

Feedback Collection Method

Other - Interviews

Website

Net Promoter Type

Relationship

Response Rate

N/A

×

Get alerts from Google

Google News

Date

Update Description

Score Change

Link

03/13/14

Google Shopping Receives a Net Promoter Score of 19 in Satmetrix 2014 Study.

19

03/30/15

Google Shopping Scores a Net Promoter Score of 11 in a 2015 Loyalty Study.

11

(-8 points )

CustomerGauge

The home of Monetized Net Promoter® and the world's only software proving the ROI of Customer Experience.

Google NPS Rank & Industry Overview

Stay Informed!

Every month, you'll receive:

The latest in the Net Promoter industry

Net Promoter best practices

Recently added Net Promoter Scores

What is Net Promoter Score?

Net Promoter Score®, or NPS® is a loyalty metric developed by Fred Reichheld and was introduced by him in his 2003 Harvard Business Review article "The One Number You Need to Grow". At its core, NPS can be termed as a metric that measures a customer’s willingness to recommend a brand’s product and services to their friends, family and colleagues.

What is a good industry score?

Net Promoter Scores vary greatly between industries. CustomerGauge conducted a study in 2016 and published the average Net Promoter Scores by industries. For example, the Cable and Telecommunications industry’s average Net Promoter Score is at or below 30. Retail, Transportation & Logistics and Wholesale on the other hand get a 50 or more Net Promoter Score on average.

About NPSBenchmarks.com

NPSBenchmarks.com collates and publishes any publicly available Net Promoter Score from industries all across the globe, with the added ability of allowing companies to submit their own Net Promoter Score for publication. We aim to not only share NPS scores, but verify and present them in the most transparent way.