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Lloyds Bank

Company Type: B2C

Company Size: Large

NPS

( No Change )

Lloyds Bank plc is a British retail and commercial bank with branches across England and Wales. Lloyds Bank has traditionally been considered one of the "Big Four" clearing banks. The bank was founded in Birmingham in 1765. Lloyds Bank expanded during the nineteenth and twentieth centuries and took over a number of smaller banking companies. António Horta-Osório, Lloyds group CEO recently shared that Lloyds net promoter score had increased from 43% to 62% since 2011.

NPS Benchmarks Certified

Yes

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N/A

Net Promoter Type

N/A

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Lloyds Bank News

Date

Update Description

Score Change

Link

02/22/11

Lloyds Bank's net promoter score (NPS) for 2011 is +43.

43

02/22/18

Lloyds Group's CEO recently shared that Lloyds net promoter score had increased from 43% to 62% since 2011.

62

(19 points )

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What is Net Promoter Score?

Net Promoter Score®, or NPS® is a loyalty metric developed by Fred Reichheld and was introduced by him in his 2003 Harvard Business Review article "The One Number You Need to Grow". At its core, NPS can be termed as a metric that measures a customer’s willingness to recommend a brand’s product and services to their friends, family and colleagues.

What is a good industry score?

Net Promoter Scores vary greatly between industries. CustomerGauge conducted a study in 2016 and published the average Net Promoter Scores by industries. For example, the Cable and Telecommunications industry’s average Net Promoter Score is at or below 30. Retail, Transportation & Logistics and Wholesale on the other hand get a 50 or more Net Promoter Score on average.

About NPSBenchmarks.com

NPSBenchmarks.com collates and publishes any publicly available Net Promoter Score from industries all across the globe, with the added ability of allowing companies to submit their own Net Promoter Score for publication. We aim to not only share NPS scores, but verify and present them in the most transparent way.