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Thomas Cook Group

Company Type: B2C

Company Size: Large

NPS

(2 points )

Thomas Cook Group plc is a British global travel company listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. It was formed on 19 June 2007 by the merger of Thomas Cook AG, itself the successor to Thomas Cook & Son, and MyTravel Group plc. Thomas Cook Group owns a number of tour operators, as well as airlines based in the United Kingdom, Germany, Belgium and Scandinavia.

NPS Benchmarks Certified

No

Feedback Collection Method

N/A

Net Promoter Type

N/A

Response Rate

N/A

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Thomas Cook Group News

Date

Update Description

Score Change

Link

07/22/15

Thomas Cook Group achieved a Net Promoter Score (NPS) of 37 for 2015.

37

07/12/16

Thomas Cook Group's NPS improved from 37 to 43 in Summer 2016.

43

(6 points )

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What is Net Promoter Score?

Net Promoter Score®, or NPS® is a loyalty metric developed by Fred Reichheld and was introduced by him in his 2003 Harvard Business Review article "The One Number You Need to Grow". At its core, NPS can be termed as a metric that measures a customer’s willingness to recommend a brand’s product and services to their friends, family and colleagues.

What is a good industry score?

Net Promoter Scores vary greatly between industries. CustomerGauge conducted a study in 2016 and published the average Net Promoter Scores by industries. For example, the Cable and Telecommunications industry’s average Net Promoter Score is at or below 30. Retail, Transportation & Logistics and Wholesale on the other hand get a 50 or more Net Promoter Score on average.

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NPSBenchmarks.com collates and publishes any publicly available Net Promoter Score from industries all across the globe, with the added ability of allowing companies to submit their own Net Promoter Score for publication. We aim to not only share NPS scores, but verify and present them in the most transparent way.