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NPS® Industry Overview

The Tactics and Results of NPS Leaders

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Industries / Technology

Technology

Companies: 2420

Sub-Industries: 14

NPS

Ranked 7 of 20 Industries

The technology sector contains businesses revolving around the manufacturing of electronics, creation of software, computers or products and services relating to information technology. The technology sector offers a wide arrange of products and services for both customers and other businesses. The U.S. technology sector boasts companies like Apple, Google, Facebook, Netflix, IBM, Microsoft and so on and so forth. As of January 2018, the technology sector's net promoter score (NPS) is +58. The NPS of the technology industry is ranked 4th out of 20 industries.



Score Updated February 23, 2018

CustomerGauge

The home of Monetized Net Promoter® and the world's only software proving the ROI of Customer Experience.

NPS Blog

What is Net Promoter Score?

Net Promoter Score®, or NPS® is a loyalty metric developed by Fred Reichheld and was introduced by him in his 2003 Harvard Business Review article "The One Number You Need to Grow". At its core, NPS can be termed as a metric that measures a customer’s willingness to recommend a brand’s product and services to their friends, family and colleagues.

What is a good industry score?

Net Promoter Scores vary greatly between industries. CustomerGauge conducted a study in 2016 and published the average Net Promoter Scores by industries. For example, the Cable and Telecommunications industry’s average Net Promoter Score is at or below 30. Retail, Transportation & Logistics and Wholesale on the other hand get a 50 or more Net Promoter Score on average.